Do you stare at clouds and see clowns or superheros in the lines of the marble on the floor? Are you one of those highly imaginative people who’s seen Mr. T or the Pope in your toast? Well, Frito-Lay’s latest consumer-engagement contest might of interest to you!
This summer, the online Cheetos Museum is taking online submissions from people who believe they have spotted a unique Cheetos shapes, ones resembling famous landmarks or people, or animals or objects.
Through Aug. 15, U.S. fans 13 and older can submit a photo of their special Cheetos shapes, along with a title and description of the snack piece, at CheetosMuseum.com.
Entries will be judged weekly based on visual interest, “buzzworthiness” and creativity. Each week for 10 weeks, one winner will be awarded a $10,000 prize and have his/her work featured on the “museum” site and in a real-life exhibit later this summer. Consumers will then vote from among the four weekly winners with the highest scores to determine a grand prize-winner, who will receive an additional $50,000, as well as glory on the site.
Other promotional videos — also featured on the contest site — show kids and adults proudly displaying Cheetos shaped like Abraham Lincoln, the Loch Ness Monster, and the Statue of Liberty, among other familiar images.
And don’t even think about using Photoshop to create your Cheeto shape. The official rules warn that if the sponsor determines that a photo was manipulated, the entrant/finalist will be disqualified, even if already announced as a winner.
Cheetos is also running an instant-win game in which paperboard replicas of Cheetos shaped like landmarks, animals, people or things have been seeded among specially marked packages; and a sweeps that is entered by sharing a Cheetos snack image on your Facebook or Twitter account and filling out a registration form.