Graeter’s, the ice cream company known for its indulgent, handcrafted flavors, rich chocolate chips and Old World French Pot process, is preparing for its annual Bonus flavor launch. In all, nine new Bonus Flavors will be launched in scoop shops across Graeter’s Midwest region. A secret that remains under lock and key until the day of launch, guests will be made aware of the new flavors on the day of launch only – via new media, social media, in-store scoop shops and the Graeter’s online store.
Each flavor is considered a Limited Time Only flavor, for once the flavor is gone from scoop shops and online, the flavor is retired for the year. Consumers are encouraged to visit a scoop shop near them, or Graeter’s online store, to try each Bonus Flavor for themselves.
Graeter’s first Bonus Flavor will be revealed on May 15, 2017. Others will be announced every two weeks, culminating with the last announcement on August 21, 2017.