The green beer is gone (for serious beer fans it never crossed our minds) and March 23 marks the annual seasonal release of Oberon Ale, a wheat ale that has become synonymous with warmer temperatures, the start of spring and the beginning of the Major League Baseball season. Bell’s Brewery in Kalamazoo, Michigan brewery starts spring with the annual release of kegs of Oberon Ale.
“Consumers see Oberon as an annual sign of spring,” says Rick Lack, executive vice president of Rave Associates, which distributes Bell’s products across southeastern Michigan. “While it is a summer beer by premise, its release date is the single biggest sales push we see for any one item in our industry.”
Lack said the release “is truly a phenomena” based on how excited people are to see it back, year after year.
Lack says Oberon is versatile and appeals to every kind of bar and restaurant in the state. He also considers it a crossover beer that appeals to people who don’t consider themselves craft beer drinkers.
In Dayton, you can stop by Chappy’s Tap Room and Grill at 5pm today for your official taste of spring! For the first 48 guests who by a 23ox Oberon, you can even keep the official souvenir glass!